Thomas Bolte

CLIENT

Direct Energy Brands: One Hour Heating & Air, Ben Franklin Plumbing and Mister Sparky Electrical Repair

DESCRIPTION

One Hour Heating & Air Conditioning, Benjamin Franklin Plumbing and Mister Sparky Electricians are storied brands with a national presence, but their websites were not as high-performing as the technicians on their expert teams. All three sites needed a clearer path for users to find a provider close to them and more opportunities to rank for local Google searches for their services. Additionally, the websites were built on a cumbersome and outdated CMS, which handicapped the marketing team from making regular content updates to services pages, personnel listings and blogs.

We first executed multiple usability tests to determine audience preferences for navigation, content and methods of contact. Next, we built information architecture and page structure that created a seamless experience for users to connect with local service providers whether they entered on a location page, service page or offer. We integrated the site with an existing web service database and added personalization by location IP. The site design employed an updated look and feel and incorporated best practices for user experience on mobile. Lastly, all three sites were built on the far more user-friendly CMS, Drupal, which enabled the marketing team to easily assign permissions levels and get to work updating all the content they needed to.

THE PROOF IS IN THE PUDDING

Development for all three websites and integration with the web service database was completed on time. The new CMS is alive and active, and the marketing teams at each location have been able to easily log in and make updates to their own content, add staff and pages and post new blogs and news. We have seen an upswing in organic traffic due to new, unique content, and an increase in conversions due to improved UX and design.